Website Concept · Luxury beauty and wellness
Maison Lune
A website study for a beauty studio. It tests a premium identity, clear service information and consultation actions.
01 · Challenge
The design problem.
How can a beauty studio use bold image-making and fashion-editorial pacing while keeping service information and consultation pathways calm?
02 · Objectives
What I wanted to achieve.
- 01Use portrait photography to set the visual direction.
- 02Organise services in a clear structure.
- 03Use a small number of consistent actions.
- 04Keep text readable on mobile screens.
03 · Design direction
A clear visual point of view.
Cream and black create the central tension, while deep burgundy marks the most intentional actions. Dramatic portrait crops, high-contrast serif typography and quiet service labels give the concept a fashion-editorial pace.
Design principles
- 01Use images to set the tone
- 02Keep service information clear
- 03Use contrast for important content
- 04Give each action a clear label
- 05Keep decorative details restrained
04 · Final design
Selected direction
Earlier directions
Two quieter routes explored before the selected direction.
Concept 1
Concept 2
05 · Reflection
What stayed with me.
This study reinforced that luxury is more convincing when the interface knows when to become quiet. The most useful tension came from pairing expressive portraits with a very controlled information layer. I would next extend the treatment-detail and consultation-preparation experiences.
06 · What I explored
The threads inside the work.
- Premium visual direction
- Beauty service information order
- Consultation actions
- Editorial design